Patients turn to Google when they're ready to find care, and that's where I focus most of my work. I build search campaigns around how your patients actually search, so your ads reach people who are ready to book. I also extend campaigns to Microsoft Ads, where less competition can mean a lower cost per patient.

When it fits your goals, I expand beyond search to platforms like Facebook and Instagram to build awareness and reach patients earlier in their journey. Every platform recommendation is based on your audience, budget, and growth targets, not a one-size-fits-all approach.

Healthcare advertising comes with strict rules. I work within HIPAA and each platform's healthcare policies, and I plan and oversee privacy-conscious conversion tracking so you can measure results without putting patient data at risk.

The right landing page helps patients feel confident they've found the right care. I build conversion-focused landing pages designed specifically for paid traffic, using agentic AI when appropriate to create on-brand pages in a fraction of the usual time. That speed means you can launch faster and test more.

Patients arrive at your website with expectations about how it should look and work. Clear messaging, intuitive navigation, and a polished look and feel all shape whether they feel confident taking the next step. I evaluate your website through the patient's eyes, sharpen how you communicate what sets you apart, and deliver a clear plan to make that next step easier. Then I bring that plan to life with a polished, on-brand design that looks as good as it works.

The first version of a page is never the last. I test headlines, messaging, layouts, and calls to action to find what moves patients to book, and keep refining based on the data.

A great place to start if you want an expert outside perspective. I review your account structure, keywords, messaging, targeting, and conversion goals, with a focus on what's driving patient growth and what's holding it back. You'll walk away with clear, actionable recommendations to improve performance.

A review of your website through the patient's eyes, covering messaging, usability, and the path to reaching out, along with a look at how you compare to competitors. You'll receive a clear action plan to help more visitors feel confident taking the next step.