I'm Lauren Blake, a paid advertising consultant specializing in patient acquisition for healthcare and telehealth companies. I have over a decade of paid advertising experience, with the last five years focused mainly on mental health and telehealth.

Healthcare has always been part of my life. With a bachelor's degree in psychology, a master's in communication sciences and disorders, and growing up as the daughter of a cardiologist in private practice, I bring a clinical mindset that most marketers simply don't have. I understand the conditions, treatments, and patient concerns behind every search, allowing me to write ad copy that speaks to patients accurately, responsibly, and effectively.

As a specialized consultant, I partner with healthcare organizations—including Rula and Bicycle Health—to scale patient volume through paid search and paid media. My work covers everything from auditing complex, existing ad accounts to building high-performing accounts from scratch. I am well-versed in HIPAA and healthcare compliance, with in-depth experience navigating strict platform privacy policies and advising on privacy-conscious tracking strategies.

Empathy is one of my greatest strengths—it gives me a rare ability to take on the perspective of the patient when they are searching for care, and I use that to drive qualified inquiries. You can see the results I've delivered in my case studies.

I also bridge the gap between the click and the booked appointment. I design conversion-focused landing pages, building on-brand pages in a fraction of the usual time so my clients can test faster and scale quicker. Beyond the campaigns, I advise on full website usability, messaging strategy, and conversion rate optimization to ensure a seamless patient journey.

If you are a healthcare organization looking to strategically scale your patient acquisition, I'd love to connect and discuss your growth goals.