DRIVING 1,150+ new appointments for boost IV

Scaling a Wellness Clinic Through A Website Overhaul and Multi-Channel Strategy.

ROLE:
Paid Media Lead &
UX Strategist

SPEND:
Localized Growth Scale

FOCUS:
Website UX & Multi-Channel Ads

IMPACT:
1,150 New Appointments

The Challenge

Their goal was to grow bookings across both its core IV therapy services and its higher-margin aesthetic treatments. However, their outdated website and disjointed paid search campaigns made it difficult to communicate the full service offerings and create a frictionless path to booking. They needed a technical and creative partner to build a predictable, service-diverse acquisition engine from the ground up.

The objectives included:

  • Rebuilding a "blind" Google Ads account into a data-driven engine.

  • Launching a high-impact Meta Ads presence from scratch.

  • Overhauling the website UX to prioritize direct bookings.

The Solution

I implemented a full-funnel growth strategy designed to capture high-intent searchers while building top-of-funnel awareness:

  • Custom Google Ads Architecture: Completely rebuilt the account from scratch, organizing campaigns by service intent (IV Therapy vs. Aesthetics) to ensure hyper-relevant bidding.

  • First-to-Market Meta Launch: Launched the brand’s first Meta campaigns, leveraging high-quality video creative to build awareness and convert new audiences.

  • Conversion-First Web Redesign: Collaborated with a designer to simplify site navigation and clarify service pages, creating a "low-friction" path to the booking tool.

  • Full-Funnel Tracking: Implemented proper conversion tracking across all platforms, allowing for a clear view of CPA and ROI for the first time.

  • Creative Strategy: Directed the selection of colors, imagery, and video content to align the digital experience with the premium nature of the clinic’s services.

The impact

The transformation established a predictable, scalable acquisition model for both the IV and aesthetics sides of the business:

  • 1,000+ Google Ads Bookings: Scaled search volume significantly, maintaining an efficient $35 cost per appointment.

  • 150+ Meta Ads Bookings: Successfully launched a new channel from zero, driving high-quality appointments at an $80 CPA.

  • Modernized UX: The website overhaul turned the site into a high-performance sales tool rather than just a digital brochure.

  • Market Authority: Positioned Boost IV as a leader in the crowded Portland wellness market through a professional, cohesive digital brand.

Back To Case Studies

BEFORE

AfTER